The interior design of Arsis Vodafone stores replaces the ambience based on the brand's two colours - white and red, in rather abstract compositions - by introducing a new texture, natural wood, which becomes the leitmotif of the modernisation interventions. The stores have therefore been transformed to establish a closer relationship with the target audience, who are invited to examine the new products, test them without haste and feel comfortable in the newly created ambience. Discreet, and often indirect, lighting highlights display panels and shelves without straining the eye. The large panels are fixed in the console on a rail attached to the wall, on which LED strips are mounted that light up and down the white back wall, so that the display panels themselves become exhibits. Although rich in quantity, it is not the store's offer that is the essential criterion in the choice of shoppers, but the quality of the space, the pleasant way of presentation and the possibility of prolonging the visit as long as necessary to make a decision in peace.
All materials and graphic files on this website are protected by copyright law, as amended and supplemented, and may not be reproduced without the express consent of SMAA, an architectural office in Bucharest specializing in the design of individual housing, residential complexes and interior and product design, hotels and office buildings.
